About Us.
Empowering Women to Embrace Change and Thrive
Kelly Bradford, Founder & CEO of Butterfly Tribe Life
Kelly founded Butterfly Tribe Life with a clear mission: to guide women through life’s most significant transitions, offering the tools, community, and support needed to thrive. With over 15 years of experience in leadership roles within Supply Chain Operations Management, she has successfully coached hundreds of individuals through both personal and professional changes, always with a focus on achieving balance and clarity.
As someone who has navigated major life changes herself—becoming a wife, mother, stepmother, grandmother, and a professional at the crossroads—Kelly deeply understands the challenges women face during this stage of life. She recognized that while physical changes in midlife are openly discussed, there is often a lack of resources and support for the emotional and professional shifts women experience. This gap inspired her to create a safe, empowering space through Butterfly Tribe Life, where women can rediscover their passions, build confidence, and embrace new chapters with purpose.
Kelly holds advanced coaching certifications in life, solution-focused, positive psychology, and transformational coaching. Her coaching style is kind but firm, balancing empathy and encouragement with actionable strategies that help clients overcome barriers, set boundaries, and make progress without striving for perfection.

For Kelly, the most rewarding part of her work is witnessing women reignite their inner fire and rediscover the joy in their lives. She believes that by empowering each woman to transform her life, they collectively have the power to transform the world around them. Kelly is committed to creating a welcoming and celebratory environment for her clients, similar to the way she loves entertaining family and friends or finding peace by the ocean. She brings that same warmth and commitment to Butterfly Tribe Life, ensuring that each client feels valued, seen, and supported as they embark on their journey of growth.
Through Butterfly Tribe Life, Kelly provides one-on-one coaching, group coaching sessions, workshops, and transformative events—all designed to help women navigate the uncertainties of midlife with renewed confidence and a clear vision for their future. Her core values—empathy, compassion, encouragement, and truth—guide every interaction, making Butterfly Tribe Life a trusted partner for women ready to embrace their next chapter.

Our Values
- Transformation: Just like a butterfly’s journey, we focus on growth and renewal.
- Community: A safe, supportive tribe for women to share and learn.
- Empowerment: Providing tools to help every woman thrive.
- Resilience: Overcoming challenges together.
- Connection: Meaningful relationships are at our core.
Join the Tribe
Explore life-changing coaching, workshops, and events designed for women.
Our Mission: Empowering women to thrive and transform their lives.
